Advanced Common Sense for Copyrighting

Bill Marketing

A blog post by Tim Tucker shows examples of using verbs to almost ‘command’ people to respond to products. I guess when writing copy you need to actively adopt this way of writing, as intuition would usually guide the tone towards something less aggressive. Tim’s examples don’t stray into an offensive tone, but do put a ‘call to action’ into your head which you have to consciously react to.