Discover brandexstrategies


Launching in 2022 the new name for Brandex Publishing, Brandex Strategies, will re-state the depth and breadth of our skills and services. Watch out for a new website and new ideas on how to benchmark your our marketing strategy.

Meanwhile explore our existing businesses and get in touch if you'd like to talk.



ourpeople

brandExperience is a group of talented individuals who each contribute to the success of your project.

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Bill Hodgson

Managing Director, Brandex Publishing

Bill has worked in the capital markets since November 1991 when he worked at Salomon Brothers on a Repo system. Since then, working for banks, infrastructure companies and software firms within the OTC derivatives market, Bill has delivered projects large and small.

Bill created the OTC Space website in 2011 as a personal blog during a time of rapid regulatory change. In 2014 the site became a commercial business and focussed on publishing stories from inside the market by experts.

Bill joined Brandex in 2018 to extend the services available to customers, and provide an integrated approach to marketing and lead generation.

Bill Hodgson:
Brandex Publishing:
Brandex Publishing:
OTC Space:
OTC Space:
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Julian Steedman

Chairman, Brandex Group

Julian has developed Brand Experience over the last 20 years and takes overall responsibility for the Brandex family of companies. His expertise and wide-ranging experience in creating and developing international corporate brands began with his training in graphic design.

'Originally trained as a Graphic Designer, I now consider myself brand architect and ideas generator for a wide range of UK and international companies. I have delivered in 17 countries around the world spanning North and South America, Europe, EMEA and Asia.

I have a particular skill-set in product development, brand, advertising and marketing within the insurance and financial services sectors.

As Group Chairman, I also have overall responsibility for the Brandex family of businesses which includes: Brand Experience, Brandex Insight, Brandex Financial, Brandex Publishing, Brandex Digital and Brandex iMarkets.'


Julian Steedman:


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contact us

Whether your project is tiny or huge, Brandex has the experience and capabilities to handle it. We love talking about new projects; ask us for ideas and advice.

branding & design

Visual design, logos, fonts, colour palettes,  print,  exhibitions, office interiors, websites

messaging

Audience analysis, core messages, elevator pitch, value proposition, competitor analysis

content

Strategy, authoring, copywriting, distribution

websites

Conceptual design, wireframes and clickable prototypes, on-line stores, build, test, deployment and hosting, maintenance

traffic

Keyword analysis, traffic sources, search engine performance (seo), website analysis, paid traffic campaigns (such as pay-per-click, LinkedIn and Twitter)

leads

Layered content strategy, landing pages, gated content, progressive profiling, on-line tracking, scoring, qualification and pipeline management

public relations

Media engagement, press releases, crisis management, content creation, awards

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