Apple Versus Marketers Takes a New Turn with iCloud+

Brandex Support Marketing

In todays 2021 WWDC video the battle of Apple versus Marketers took a new turn. We are all plagued with email spam, and one technique which Apple is adopting (but not new) is to provide randomised email addresses which you use to sign-up for websites. By using a different randomised email address (such as carpet_bagger721@icloud.com) you can then tell who’s …

Third Party Cookies

Should Marketers be Scared of the End of Third Party Cookies?

Brandex Support Marketing, Technology

Third party cookies are the foundation on which online advertising is built. By allowing any company to trace, track and analyse your web travels, you become a well understood target for product and service promotion. Most or all websites contain scripts placed there by the builders which place cookies to record your activity. Consider a visit to an online shop …

International Women’s Day 2021

Charlotte Willis Marketing

Female composure in the face of adversity has become increasingly visible throughout 2020 and into 2021. As we continue to live amid a global pandemic, many women attempt to balance the responsibilities that come with maintaining a household, forging a career, and looking after their own wellbeing as part of daily life. What would Brandex say to women considering a …

Back Links Matter

10 Tips to Plan a Positive Back Links Strategy

Brandex Support Marketing

Back links remains a key indicator to Google of the value of your content. Not only incoming links but outgoing links, these form a pattern like a road network leading to authoritative content. Top tips from the infographic below are: Do Put links in the body of a page (which have more value than in the footer) Tag links as …

Price Bailey Content Hub

Charlotte Willis Marketing

Price Bailey latest business insights personalised Brandex was asked by award-winning accountancy and business advisory firm, Price Bailey, to design and build a bespoke digital Content Hub. The brief was to create a standalone site containing Price Bailey’s content, in a refreshed brand style, with a user login functionality enabling the visitor to filter their view in line with their …

Cart Abandonment Reasons

Cart Abandonment is a Problem – 5 Ways to Solve It

Charlotte Willis Marketing

Cart Abandonment Cart abandonment is when visitors to your ecommerce site add items to their shopping cart but leave before completing their purchase. Any items added to the cart are considered “abandoned”. Cart abandonment rate is an important metric as a high abandonment rate can indicate poor user experience and reducing cart abandonment will lead to more sales and revenue. …

Brandex Publishing Receives Gold Certification in SharpSpring Partner Certification Program

Brandex Support Marketing, SharpSpring

Brandex Publishing Receives Gold Certification in SharpSpring Partner Certification Program. Through this program, SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, empowers its partners to become experts in marketing automation and rewards top performers with referrals, certification badges and additional resources. Brandex Publishing met all of the requirements within the gold tier of the …

Brand Building BrandEx Publishing

What is Brand Building?

Brandex Support Marketing

During his daily commute after breakfast, Dan makes sure to stop by the convenience store to pick up a bag of his favorite snack, Dino Crunch. Dan is a loyal Dino Crunch customer and recommends Dino Crunch to all his friends. He purchases a bag at every opportunity. Dan likes Dino Crunch for its taste, texture and price tag – …

Capital Markets Marketing - An Interview with Jennifer Marino

Interview with Jennifer Marino, CMO of Rockland Trust

Brandex Support Marketing

Over at the Blue Dun is an interview with Jennifer Marino recently CMO at Rockland Trust. The interview illustrates the role of marketing on a large scale and includes topics such as: Brand tracking in the market Measuring advert effectiveness Attributing prospects back to campaigns and journeys The facebook advertising boycott Online communities to engage customers Digital transformation and banking …

Conversion Optimisation with Neil Patel and SharpSpring

Brandex Support Marketing

At a recent webinar Rick Carlson CEO of SharpSpring talked with Neil Patel on conversion optimisation – in other words getting a positive outcome from engaging with your target audience. I wanted to summarise Neil’s thoughts here to help others consider his advice. Go Omni-channel – the number of platforms from which traffic can be sent has increased – if …