Striking the Right Marketing Balance

Bill Marketing Leave a Comment

Over here is a great blog post on the balance of approach between long term and short term approaches to marketing. The writer sets out his vision of how to get started building the marketing for a business, and where a business needs to go in the long term. Do you agree with his chart on the short and long …

Startups Need Help With Marketing

Bill Marketing Leave a Comment

An interesting survey gathered feedback from nearly 2,000 startup businesses. You can read the feedback from the survey over here. [Sadly the report has been removed]. The overwhelming conclusion was that startups need help: They need marketing experience and skills, which don’t always have They need to spend more time on marketing, as their primary effort goes into the launch of …