Capital Markets Marketing - An Interview with Jennifer Marino

Interview with Jennifer Marino, CMO of Rockland Trust

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Over at the Blue Dun is an interview with Jennifer Marino recently CMO at Rockland Trust. The interview illustrates the role of marketing on a large scale and includes topics such as: Brand tracking in the market Measuring advert effectiveness Attributing prospects back to campaigns and journeys The facebook advertising boycott Online communities to engage customers Digital transformation and banking …