Capital Markets Marketing - An Interview with Jennifer Marino

Interview with Jennifer Marino, CMO of Rockland Trust

Brandex Support Uncategorized

Over at the Blue Dun is an interview with Jennifer Marino recently CMO at Rockland Trust. The interview illustrates the role of marketing on a large scale and includes topics such as:

  • Brand tracking in the market
  • Measuring advert effectiveness
  • Attributing prospects back to campaigns and journeys
  • The facebook advertising boycott
  • Online communities to engage customers
  • Digital transformation and banking culture
  • Banking and FinTech
  • The impact of technology on regional banks
  • Advice for Fintech selling in to banks
  • The disruption from pure digital banks

It’s a good read with useful insights. View the whole article on in The Blue Dun, and see Jennifer’s LinkedIn profile.