Over at the Blue Dun is an interview with Jennifer Marino recently CMO at Rockland Trust. The interview illustrates the role of marketing on a large scale and includes topics such as:
- Brand tracking in the market
- Measuring advert effectiveness
- Attributing prospects back to campaigns and journeys
- The facebook advertising boycott
- Online communities to engage customers
- Digital transformation and banking culture
- Banking and FinTech
- The impact of technology on regional banks
- Advice for Fintech selling in to banks
- The disruption from pure digital banks
It’s a good read with useful insights. View the whole article on in The Blue Dun, and see Jennifer’s LinkedIn profile.