Brandex Publishing Receives Gold Certification in SharpSpring Partner Certification Program

Brandex Support Marketing, SharpSpring

Brandex Publishing Receives Gold Certification in SharpSpring Partner Certification Program. Through this program, SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, empowers its partners to become experts in marketing automation and rewards top performers with referrals, certification badges and additional resources. Brandex Publishing met all of the requirements within the gold tier of the …

High Frequency Website Hosting is Great News

Brandex Support Technology

Website hosting can be found at many providers, and in many service models. We choose to use Cloudways as they manage the servers keeping them up to date, secure and configured for optimum performance. Cloudways have now announced the next step in high frequency website hosting by offering the new Vultr HF servers over and above the standard Vultr platform. …

Brand Building BrandEx Publishing

What is Brand Building?

Brandex Support Marketing

During his daily commute after breakfast, Dan makes sure to stop by the convenience store to pick up a bag of his favorite snack, Dino Crunch. Dan is a loyal Dino Crunch customer and recommends Dino Crunch to all his friends. He purchases a bag at every opportunity. Dan likes Dino Crunch for its taste, texture and price tag – …

Capital Markets Marketing - An Interview with Jennifer Marino

Interview with Jennifer Marino, CMO of Rockland Trust

Brandex Support Uncategorized

Over at the Blue Dun is an interview with Jennifer Marino recently CMO at Rockland Trust. The interview illustrates the role of marketing on a large scale and includes topics such as: Brand tracking in the market Measuring advert effectiveness Attributing prospects back to campaigns and journeys The facebook advertising boycott Online communities to engage customers Digital transformation and banking …

Conversion Optimisation with Neil Patel and SharpSpring

Brandex Support Marketing

At a recent webinar Rick Carlson CEO of SharpSpring talked with Neil Patel on conversion optimisation – in other words getting a positive outcome from engaging with your target audience. I wanted to summarise Neil’s thoughts here to help others consider his advice. Go Omni-channel – the number of platforms from which traffic can be sent has increased – if …

Does Your Hosting Have Built-in Bot Protection?

Brandex Support Technology, Marketing

Website hosting is nearly as important as the website itself. A poor host can cause operational and security issues making even the best site perform badly. Brandex Publishing is an enthusiastic user of CloudWays, which provide a choice of server platforms but take responsibility to keep the servers up to date and secure. A new feature from CloudWays adds a …

SharpSpring: Custom Reports

Bill Automation

As a new feature with room for growth, the SharpSpring platform now offers custom reports which draw on data across the platform. At launch the tool features report widgets you can drop onto your report about contacts, emails, form submissions and more. SharpSpring are open to customer request for more widgets so I see this growing in value over time. …

SharpSpring: Sales Dialler

Bill Marketing, Automation

SharpSpring our marketing automation platform has added an integrated Sales Dialler function. The telephony is integrated into the platform, no software to install Make phone calls direct from a persons contact record Optionally choose to record the calls for later playback (with the consent of the receiver) Transcription of the audio into text making the call readable for quick notes …

Advanced Common Sense for Copy Writing

Bill Marketing

A blog post by Tim Tucker shows examples of using verbs to almost ‘command’ people to respond to products. I guess when writing copy you need to actively adopt this way of writing, as intuition would usually guide the tone towards something less aggressive. Tim’s examples don’t stray into an offensive tone, but do put a ‘call to action’ into …