Price Bailey latest business insights personalised
Brandex was asked by award-winning accountancy and business advisory firm, Price Bailey, to design and build a bespoke digital Content Hub.
The brief was to create a standalone site containing Price Bailey’s content, in a refreshed brand style, with a user login functionality enabling the visitor to filter their view in line with their interests.
The client was keen to provide a personal experience to its users with the aim to encourage them to digest the company’s information in a modern and accessible way. They know that busy professionals rarely have time to find high-quality and relevant content, so they wanted to provide a solution to solve that.
The site would need to be fed information from Price Bailey’s existing corporate site and be fully integrated with their customer relationship management tools.
The scope allowed us to push the brand by designing a look and feel bespoke for the site, yet in keeping with the familiar Price Bailey identity. We produced design visuals for all page layouts and undertook multiple workshops to fine-tune the creative and functional specifications.
We developed the site in WordPress, to be compatible with the main website and to suit the budget and time allocated to the project. The Content Hub enables filtering by content type as well as by topic and includes a short questionnaire during the sign-up process, which pre-selects the display of content for that user based on their responses. It also enables the user to save content to return and view at their convenience, as well as an indicator for content length and push notifications.
We successfully managed the project to meet the budget and timeline outlined by the client. Further plans are the pipeline to enhance the site, as we continue to enjoy working with the friendly team at Price Bailey.
A colleague first introduced me to Brandex in 2015 after working with them previously. Since then, I have been fortunate enough to work with them at two separate companies. I have also recommended them to contacts I know in other businesses. This speaks volumes for the confidence and trust I have in them delivering a project both on time and within budget. The team at Brandex are easy to deal with and very accommodating. However, they are also prepared to challenge briefs and help to shape ideas. This only comes from having a deep understanding of the objectives, profound confidence in their ability and a mutual investment in the success of a project.”
Senior Digital Marketing Manager