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project: Cassini Systems

Cassini Systems are an expanding FinTech firm supplying complex analytics software for the capital markets. 

Brandex re-branded Cassini including the logo, fonts, document templates for Word and PowerPoint, flyers, business cards and the website.

The website is fully responsive and leads readers on a journey from business challenges to a focus on key roles.

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project: Reich Insurance

As part of the brand refresh completed earlier this year we developed a new corporate website.

Developed using the open source .NET content management system Umbraco, we produced a fully CMS driven, responsive website which has been received extremely well by clients of Reich.

We also produced a short promotional film for the launch of the site and are about to produce a longer film involving interviews with senior staff and customers.

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project: Razor Risk Branding

Razor Risk changed ownership at the beginning of 2017 into private hands. We developed a new logo, design style guide, document templates and business cards for their global offices.

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project: RSPB

Ever since the RSPB’s strategic rebrand at the start of 2013 we have been participating in a trial that enables regional offices to work directly with creative agencies to deliver their local communication campaigns.

Brandex continues to deliver a range of successful communications across all of the RSPB’s national activities, from advocacy leaflets, reserve trail guides, signage and interpretation to large-scale scientific reports, campaign infographics and government green papers.

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project: Atrium

Brand Experience was commissioned to develop an entirely new website platform for Atrium, to reflect its growth and ambitions as a Lloyd's business.

We worked with key stakeholders within the business, researched and provided analysis of existing user journeys in order to develop brand positioning and the optimum site design and architecture to suit the global nature of visitors to the site.

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project: Razor Risk Website

Alongside the branding project (above), we designed website to communicate the many uses for their software. The website provides multiple ways to understand the Razor platform, and used a bold feature colour to stand out from other sites.
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project: Connexcity

Connexcity is an employment route for people with capital markets skills but who may have relocated away from the South East. We delivered a new website with interactive visual elements to better explain the business to prospective employees and clients.
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project: RegTek Postcards

Solving the trade reporting needs for firms subject to EMIR, Dodd Frank and other global regulations is a big challenge. We worked with RegTek on a variety of lead generation methods including sending teaser postcards to over a thousand people globally.
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project: CloudMargin

With the continuing reduction of the scope threshold for UMR, the number of firms being required to exchange initial margin keeps increasing. We worked with CloudMargin to author a large white paper on the impacts, three webinars, and other content pieces. Market feedback is that their campaign is hitting the mark and making a positive contribution to the market.
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project: SFTR Booklet

The Field Effect is a fast growing boutique consultancy. The European Securities Finance Trade Reporting regulation has been gestating for quite some time. TFE wrote a 24 page booklet on the impacts and planning for SFTR. We designed and produced the booklet, along with launching a breakfast meeting for TFE.
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project: Consumers International

One of the larger digital projects we completed during the summer was a new corporate website for global customer champion Consumers International.

Consumers International brings together more than 200 member organisations in over 100 countries to 'empower and champion the rights of consumers everywhere.'

Formerly known as the International Organisation of Consumers Unions (IOCU), Consumers International was started in 1960 by a group of five consumer organisations from the US, Western Europe and Australia.

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project: East of England Co-op

East of England Co-op is the largest independent retailer in the East that has been making a difference to the region’s economy and communities for over a hundred years.

With over 200 trading outlets in more than 70 towns and villages, covering 2,000 square miles of the eastern region they operate supermarkets, convenience stores, opticians, travel agents and funeral services.

We were appointed to create a new brand for the group to encapsulate their diversity, product range, ethics and commitment to the communities in which they operate.

We worked with the Co-op marketing team to develop guidelines for implementing the new brand on the different levels of supermarkets, including conceiving the Co-op daily store brand to provide a new face for their convenience stores across the region.

From Report and Accounts to the AGM to their show stands to shooting films that won them awards, we managed over 200 projects to bring the new brand to life.

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Whether your project is tiny or huge, Brandex has the experience and capabilities to handle it. We love talking about new projects; ask us for ideas and advice.

branding & design

Visual design, logos, fonts, colour palettes,  print,  exhibitions, office interiors, websites

messaging

Audience analysis, core messages, elevator pitch, value proposition, competitor analysis

content

Strategy, authoring, copywriting, distribution

websites

Conceptual design, wireframes and clickable prototypes, on-line stores, build, test, deployment and hosting, maintenance

traffic

Keyword analysis, traffic sources, search engine performance (seo), website analysis, paid traffic campaigns (such as pay-per-click, LinkedIn and Twitter)

leads

Layered content strategy, landing pages, gated content, progressive profiling, on-line tracking, scoring, qualification and pipeline management

public relations

Media engagement, press releases, crisis management, content creation, awards

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